The Primary Essentials

Manhattan, NY Location only

The Primary Essentials provides an edited mix of special objects for the home and gift, with an emphasis on how we live our daily lives. Striving to source goods that have a subtle yet distinctive impact, The Primary Essentials believes in the importance of independent designers and artisans, and their individual outlook on the world. 


The Great Eros is a lingerie and clothing line influenced by minimal architecture, abstract art, modernism and how these areas intersect with design. The brick and mortar store is headquartered in Brooklyn, and the line is produced in Italy. It is a collaborative vision, curated with like-minded brands and artists who embody an ethos of sensuality, ritual, ambiance, and quality.

Available In Store Only

The Great Eros    

Brooklyn, NY


Manhattan, NY and Seattle, WA

Totokaelo is a purveyor of beautifully crafted and thoughtfully curated fashion, art, and objects. 

Available in Store Only (Online Soon)

Shop Boswell   COMING SOON

Portland, OR

Shop Boswell is the outfitter for the spirited American woman. Shop Boswell believes that every piece in your closet should be just as functional as it is beautiful, and tell your story, show your character.

Viola Lovely is a by-appointment showroom in Boston, Cambridge, and Wenham Massachusetts that showcases a intersection of fashion and design. 

Viola Lovely

Boston, MA Location only